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MIKIMOTO Presents New Concept Store at LANDMARK

A Flawless Fusion of Craftsmanship and Avant-garde Aesthetics, Witnessed by Japanese Popular Singer Yuta Jinguji

MIKIMOTO proudly announces the grand opening of its new concept store at LANDMARK ATRIUM in Central. To celebrate this milestone, the brand invited long-standing collaborator and popular singer Yuta Jinguji to grace the occasion. With his distinctive style, he embodied the spirit of MIKIMOTO's creations, revealing a new vision of pearls that transcends convention.

The store's design exemplifies the pinnacle of modern minimalism, ingeniously creating an immersive environment themed around “light and shadow.” Both the interior and entrance are adorned with sculpted “M” motifs, a signature of the brand. Under the soft glow of a two-tiered circular ceiling light, gradated and flowing “M” silhouettes are cast on the floor and walls, flawlessly merging geometric light and shadow with minimalist structure. The store also houses an exclusive VIP room in a tranquil shade of lake green, complemented by an oriental-inspired wall mural—offering guests a private and serene environment for jewellery appreciation amid chic and understated surroundings.

The new store fully showcases MIKIMOTO's artistry in its fullest expression, highlighted by exclusive collaborations with international fashion houses Comme des Garçons and Chrome Hearts. Most anticipated is the debut of the Mikimoto Chrome Hearts 22K gold collection, unveiled for the first time in Hong Kong through this concept store.

Popular singer Yuta Jinguji, a long-standing collaborator of the brand, visited the new store during his first trip to Hong Kong. During his visit, Yuta Jinguji made a striking appearance wearing the Praise to the Sea Collection brooch. He also wore a one-of-a-kind platinum ring co-designed with MIKIMOTO—a masterpiece centered on a captivating aquamarine, elegantly set with Black South Sea cultured pearls, sapphires, alexandrites, and diamonds—effortlessly expressing his distinctive modern charisma and adding unmatched brilliance to the store's debut. This new concept store not only reimagines the presentation of fine jewellery retail spaces, but also exemplifies how MIKIMOTO seamlessly translates over a century of heritage into a contemporary fashion statement.

MIKIMOTO's new concept store at LANDMARK is now officially open, inviting guests to discover the brand's modern aesthetic and the unrivalled allure of its pearls.